Parents are using less physical punishment,
but permissive parents could be doing something more harmful

Kids learn from the environment they experience using their parents guidance as role models and teachers. We as a society have created an environment which is teaching our kids the wrong things. Today's parents may not be hitting their children, but they are giving in when the child argues for things. It is teaching them that we get everything without doing anything, and that if we argue, that’s how we get what we want. It’s human nature to want more things, but we need to teach our children the proper way to get them, so that they build self esteem and kids growing up to become functioning adults in society. EasyChild gives parents the power to form a strong close relationship with their kids without the need for punishment.

Growing up is tougher than ever before,
being raised in a society which is teaching dysfunctional behavior

In today's competitive world of over-worked, over-stressed parents, a lot of parents are buying love with material things and money,instead of spending time with their children and playing and listening to them. In a lot of families, communications has broken down between the parent and the child. Parents are often feeling guilty and are getting frustrated which makes them more likely to overindulge their children. EasyChild makes it easy to be a consistent parent, setting fair behavioral expectations and rewards.

The evolution of television with 'reality shows' and 'talk shows' has turned the world kids observe into a cruel and materialistic place. Kids watch television and absorb the storyline, then interact with other children, passing these messages about morality and ethics to other kids. Society has changed a lot since the days of the Bradys and the Waltons. Children carry these lessons into their daily lives and communicate them through their behavior. EasyChild gives parents a method for teaching their own morals and ethics and helping monitor and filter the messages from the outside world.